Head of Video Content and Strategy |
Senior Creative Producer
Summary
Visionary Senior Content Producer and Creative Consultant with demonstrated exceptional skill in storytelling and SEO to drive significant growth across digital platforms. Expertise spanning creative strategy, video production, writing, ideation, concepting, influencer marketing, and cross-functional management, significantly enhancing brand visibility and engagement for brands across retail, CPG, broadcast, social media and more. Innovative approach to content programming and platform optimization, influencer & celebrity marketing & relations, coupled with a strong foundation in community & organic marketing has yielded remarkable results, including driving organic traffic, boosting click-through rates, and achieving significant audience growth. Advanced proficiency in content creation, employing the Adobe Creative Suite and AI-driven tools for tasks such as video editing, motion graphics, animation, sound, design, and more. Proven leadership in team, client, agency, and freelancer management while developing and executing compelling content strategies has directly contributed to substantial revenue increases and community building. And also loves the New York Times Cooking app and hiking with her cattle dog named Thor.
Experience
Senior Content Producer & Marketing Creative Strategist (Contract)
Rover
May 2022 – Present
- Led cross-functional initiatives with brand and editorial teams to create dynamic, evergreen and SEO driven video significantly enhanced engagement among pet parent customers.
- Developed and executed content for YouTube, TikTok, & Instagram for substantial audience growth and engagement. Utilized Figma, Adobe CC Suite, and Asana to execute content and manage workflow.
- Consulted on YouTube strategies and platform optimization including the development of video style guides.
- Established brand authority and credibility with data & expert driven videos, creating customer trust and loyalty.
- Drove a 250% increase in organic site traffic and significantly improved newsletter click-through rates (200-300%) by integrating video content into blog posts and marketing workflows.
- Revitalized YouTube platform surpassing KPI goals MOM and grew channels 300%.
Senior Producer & Marketing Specialist (Contract)
Entrepreneur
May 2022 – Present
- Conceptualized and delivered innovative content with Adobe Suite, Canva, and Rizzle across digital platforms, optimizing for engagement and impact, and achieving 6,000% ROI through organic community marketing efforts
- Implemented organic community marketing utilizing the platform as a point of congregation for audience and brand to engage authentically across YouTube, TikTok, and Instagram.
Head of Video
sleep.com + Mattress Firm
Apr. 2021 – May 2022
- Directed the creation of science-backed, SEO-optimized video content, significantly enhancing brand voice and authority through strategic storytelling and expert collaborations.
- Conceptualized, developed, and piloted content formats per SEO data & market trends, partnering with influencers, celebrities, and expert specialists developing programmed content calendar, brand video style guide,
- Managed budgets, brand campaign content, editorial alignment, and creative team workflow.
- Elevated brands digital presence with audience growth from zero to 1.7 million users, Organic traffic by 206%, and driving more than 2.2 million in content-to-sales conversions in year one resulting in customer conversion 2x as likely to make a purchase and spend an average of $172 more per transaction.
Senior Video Producer & Marketing Creative Specialist (Contract)
Revolve
Nov. 2019 – Apr. 2021
- Innovated influencer e-commerce video content strategies for video content for YouTube, Instagram, and TikTok serving as platform expert on key new/emerging content and leading a 500% increase in YouTube channel growth and revenue.
- Proactively developing audience development tactics and systems for tracking key platform insights.
- Edited/Optimized content for maximum performance based on consumption habits, algorithm behavior and audience insights. Managed creative department and freelancers.
- Launched major brand campaigns via events led by video and influencer marketing creating a devoted community.
Senior Supervising Digital Producer
Comedy Central
Nov 2018 – Apr. 2020
- Lead producer and department head for digital/social team at “The Jim Jefferies Show” and “Lights Out with David Spade.”
- Programmed, developed, and managed digital strategy of content and assets for all platforms.
- Coordinated and collaborated with celebrity host, writers, producers, and other show creatives to produce successful, original, engaging, promotional, and topical content for the show.
- Accelerated channel growth, views, watch time MOM with spikes up to 1000%.
- Spearheaded a social good Twitter activation resulting in Viacom donating $30K to a Foster Youth nonprofit.
Head of Digital Content & Video
Netflix
Feb. 2016 – Apr. 2019
- Led the digital marketing team for Chelsea Handler’s talk show on Netflix. Built a department and established creative marketing strategy. Executed marking content (shot, edited, designed) and led a digital crew and supervised post production.
- Social audience to 700k+ for the show (all organic, no paid) with 100 million+ social video views in Season 2.
- Collaborated with Netflix & Chelsea Handler, writers, and celebrity guests to create compelling, viral, and dynamic marketing content such as marketing videos with James Corden and Jennifer Lawrence, plus collabs with other Netflix shows like Stranger Things and social good activations like The Women’s March with Charlize Theron.
- Omni-channel approach exceeded growth goals by 200%. Went “viral” numerous times leading to Hollywood Reporter ranking our channels as #1 in the space
Head of Video
Livestrong.com
Feb. 2016 – Sep. 2018
- Developed concepts and series expanding new brand awareness and identity focusing on community, trends, and SEO driven content for complete overhaul rebrand.
- Lead video producer, cinematographer, editor, and motion graphics animator. Managed creative team and on set crews.
- Produced, shot, and edited successful livestrong.com content via influencer relationships, nationwide events, targeted SEO, partnerships, and brand campaigns for the Webby award winning website with 32 million monthly visitors.
- Viral Facebook videos led to traffic growth with an average of 20M monthly website uniques.
Senior Producer/Editor (Contract)
Bulletproof Coffee
Jan. 2016 – Nov. 2019
- Produced and edited video content for all platforms.
- Viral biohacking content created a community around brand leaders to the founder himself becoming an influencer and leader.
- Established brand authority with increased trust and loyalty which led to revenue increase and product expansion.
- Built YouTube and social media video from the ground up with YouTube subscriptions up by 88% year over year
Senior Supervising Producer
Yahoo!
Mar. 2014 – Jan. 2016
- Led a team dedicated to implementing strategy and creating marketing promotional and supplemental material for TV shows on Fox and ABC that partnered with Yahoo! including Agents of S.H.I.E.L.D, Empire, and Once Upon a Time.
- Produced, executed, and managed all deliverables including a live aftershow and all social media assets, while also supervising other producers, editors, and motion designers.
- Organic growth was quick with 10K% increase MOM. One night earned 1.2M impressions and a 3.8% engagement rate and had hashtags trending globally.
Senior Producer/Editor (Contract)
Dick Clark Productions + Major Award Shows
Mar. 2013 – Jan. 2018
- Directed, wrote, produced, shot, edited, animated and designed marketing content for award shows
- Worked directly with major celebrities and artists to create viral marketing content for major award shows leading up to, during, and post show
- Content views and coverage surpassed network numbers by 1000% consistently.
Education
Master’s Degree, Communication & Film Production
University of Montana
Bachelor’s Degree, Communications & Film Production
University of Wisconsin - Madison
Marketing & Brand Online Courses - Ongoing
- LinkedIn Learning
- HubSpot Academy
- Girls in Marketing Membership
Design, Motion Graphics, & Animation - Ongoing
- School of Motion
- LinkedIn Learning